Masterpiece Living has teamed with chart-topping singer-songwriters Grant Maloy Smith and Mike Greenly on a challenge to stamp out ageism.

“I heard a group of older adults talking a few years ago,” Smith says. “One of them said she felt invisible, as if younger people were looking right through her on the street. That really struck me.” Inspired by her words, Smith and Greenly set out to collaborate on the song, “I See You.”

“I See You” was written to inspire people of all ages to really see older adults for who they are, and value their skills, talent and wisdom.

“Ageism is the last acceptable form of discrimination,” Masterpiece Living President, Dr. Roger Landry, says. “We’re doing our best to make sure we stamp out ageism and begin to value the human capital that is our older adult population.

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