Kay_headshot - CopyKay Van Norman is an internationally known writer, speaker and wellness business development consultant. She directed the Keiser Institute on Aging for three years, and currently serves on both the International Council on Active Aging and American Senior Fitness Association boards. She`s written two books, several chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging. Kay entered the Asian market in 2011, when her latest book, Exercise and Wellness for Older Adults, was translated into Chinese, and she gave a keynote address for the 2012 International Institute for Physical Education Conference in Bangkok, Thailand.

Kay is the founder and president of Brilliant Aging, a consulting firm committed to promoting lifelong vitality, and translating the rapidly building global momentum toward healthy aging into business growth opportunities for diverse industries.

Kay is well known for her ability to translate research from multiple disciplines into actionable tools and innovative solutions for varied audiences. As Director of the Keiser Institute on Aging (KIOA) she worked with world renowned researchers, industry leaders, and practitioners to build bridges between gerontology, senior housing, fitness and older adult wellness, and crafted broad based collaborative initiatives. One such effort, KIOA`s comprehensive 6-week Fall Prevention Campaign, was implemented in over 1000 diverse sites around the world.

A thought leader in active aging, Kay is also well known for her ability to spot important trends and mobilize national and international organizations into action. To neutralize ageism, she wrote an issue brief for the National Council on Aging, spoke at dozens of conferences, served as a catalyst for the International Council on Active Aging 2011 Changing the Way We Age © campaign, and co-wrote, The Media`s Portrayal of Aging, a chapter for the 2012 Global Economic Forum book, Global Ageing – Peril or Promise. She is currently mobilizing action around the concept of Purpose-Centered Senior Living, a pro-active strategy to create inspired living options for the next generation of senior consumers.

Most recently, Kay, and Khristine Rogers of Get Booming, LLC, have joined forces to educate the senior living industry, and its venders, about the unique business growth opportunities triggered by Accountable Care legislation. They created a 2012 Accountable Care Strategy Forum for the International Council on Active Aging and wrote a comprehensive article for the February 2013 issue of the Journal on Active Aging, about opportunities driven by healthcare reform. Kay and Khristine are leveraging their respective strengths to create complete quick-to-market solutions for companies who want to optimize sales growth and lead with innovation in this new Accountable Care environment.

For more information about Kay`s consulting services, please visit www.kayvannorman.com

Kay`s Topics Include:

  • Running with Scissors. A humorous but thought provoking look at why we often have great intentions for improving health, yet have a noticeable gap between intentions and actions.  This session explores how media images, social programs, cultural myths, and personal experiences weave a subconscious aging story that impacts health beliefs, behaviors and outcomes.  It also describes the top three things you absolutely must do to age with vitality and purpose for your full lifespan.
  • The Encore Approach: Creating a Culture of Well-being in the Face of Challenges. When someone experiences a health crisis we want connection, independence and quality of life yet so often end up with fear, sadness, resentment and diminished hope. This seminar describes how to keep the demands of managing illness or functional deficits from becoming the dominant culture of care (in congregate living or a single-family home), and offers practical strategies and tools to create instead – a culture of well-being. Kay will offer a clear roadmap and simple tools to use today, tomorrow and next week to create connection, hope and joy in spite of challenges.
  • Aging – It`s a Family Affair. This thought provoking seminar explores aging as a multi-generational, not a solitary, pursuit.   We learn about aging through our parent`s experience, and in turn our children learn about aging through our experiences. It starts with some simple tools to reveal what kinds of “aging stories” are playing in your own mind, and the minds of those around you.  How are they the same? How are they different? Then, it offers practical Brilliant Aging tools and strategies to help build a culture of well-being; one that sustains a positive quality of life through health challenges and life transitions.
  • Great or not Expectations. Do you expect to be stronger and more agile 5 years from now than you are today? In the past 24 hours have you blamed age for physical or mental decline (i.e. I had a senior moment)? This fun interactive session starts with an ageism questionnaire to discover what you`re habitually thinking and saying about aging.  Is it in line with what you hope will happen as you age; or have negative expectations hijacked your subconscious “aging story”?  Do your best intentions for a healthy lifestyle fizzle out on the follow through?  Learn a simple step by step plan to reframe beliefs and expectations about aging, and take action to live with vitality and purpose for your whole lifespan.
  • Physical Activity and Independence. There are so many positive benefits to regular physical activity that – if it were a pill – would be the most widely prescribed medication on the planet! However, “why should I exercise, at my age,” is probably the most often used response to well-meaning exercise prompts. This session will help bridge the knowing-doing gap by framing the benefits of physical activity around things that are personally relevant on a daily basis. For example, two people may look and weigh the same, yet person A with high muscle mass in her legs only needs 40% of her strength to rise from a chair; person B with low muscle mass uses 70%. As muscle mass and strength continue to decline it takes a higher and higher % of strength to rise from a chair, and eventually even 100% of leg strength and 100% of arm strength isn`t getting her out of the chair. This session is a great combination of research, and practical demonstrations and tools to trigger changes in physical activity attitudes and behaviors.