Kay_headshot - CopyKay Van Norman, founder and President of Brilliant Aging, is an internationally known subject matter expert in healthy aging. An early pioneer and thought leader in senior wellness, her writing, speaking, product innovations and consulting work has substantially shaped the international active aging movement and senior housing and care industry.

Kay directed the Keiser Institute on Aging for three years, and currently serves on both the International Council on Active Aging and American Senior Fitness Association boards. She`s written two books, several chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging. Kay’s international influence includes speaking in Asia and abroad, co-writing a chapter on ageism for a book published by the Global Economic Forum, and a Chinese translation of her latest book, Exercise and Wellness for Older Adults.

In addition, as Director of the Keiser Institute on Aging (KIOA) Kay worked with world renowned researchers, industry leaders, and practitioners in gerontology, senior housing, and fitness to translate research from multiple disciplines into collaborative wellness initiatives. One such effort, KIOA`s six-week Fall Prevention Campaign, was implemented in over 1000 diverse sites around the world.

Kay has continued her work with other leading experts to mobilize important industry trends – uplifting exercise as key to older adult health, elevating whole person wellness as the gold standard in senior living, combating ageism, and revealing business growth opportunities triggered by Accountable Care legislation .

Most recently, Kay has translated her healthy aging expertise into content-based marketing solutions designed to connect, engage and convert senior living inquires and prospects. Her engaging web content, expertly designed educational seminars and webinars, marketing event keynotes, and creative follow-up resources offer a seamless pathway from first contact to conversion. Contact Kay at kayvn@kayvannorman.com to focus and amplify your content-based marketing into a dynamic sales solution. Learn more at www.kayvannorman.com.

Kay`s Topics Include:

  • Running with Scissors. A humorous but thought provoking look at why we often have great intentions for improving health, yet have a noticeable gap between intentions and actions.  This session explores how media images, social programs, cultural myths, and personal experiences weave a subconscious aging story that impacts health beliefs, behaviors and outcomes.  It also describes the top three things you absolutely must do to age with vitality and purpose for your full lifespan.
  • The Encore Approach: Creating a Culture of Well-being in the Face of Challenges. When someone experiences a health crisis we want connection, independence and quality of life yet so often end up with fear, sadness, resentment and diminished hope. This seminar describes how to keep the demands of managing illness or functional deficits from becoming the dominant culture of care (in congregate living or a single-family home), and offers practical strategies and tools to create instead – a culture of well-being. Kay will offer a clear roadmap and simple tools to use today, tomorrow and next week to create connection, hope and joy in spite of challenges.
  • Aging – It`s a Family Affair. This thought provoking seminar explores aging as a multi-generational, not a solitary, pursuit.   We learn about aging through our parent`s experience, and in turn our children learn about aging through our experiences. It starts with some simple tools to reveal what kinds of “aging stories” are playing in your own mind, and the minds of those around you.  How are they the same? How are they different? Then, it offers practical Brilliant Aging tools and strategies to help build a culture of well-being; one that sustains a positive quality of life through health challenges and life transitions.
  • Great or not Expectations. Do you expect to be stronger and more agile five years from now than you are today? In the past 24 hours have you blamed age for physical or mental decline (i.e. I had a senior moment)? This fun interactive session starts with an ageism questionnaire to discover what you`re habitually thinking and saying about aging.  Is it in line with what you hope will happen as you age; or have negative expectations hijacked your subconscious “aging story”?  Do your best intentions for a healthy lifestyle fizzle out on the follow through?  Learn a simple step by step plan to reframe beliefs and expectations about aging, and take action to live with vitality and purpose for your whole lifespan.
  • Physical Activity and Independence. There are so many positive benefits to regular physical activity that – if it were a pill – would be the most widely prescribed medication on the planet! However, “why should I exercise, at my age,” is probably the most often used response to well-meaning exercise prompts. This session will help bridge the knowing-doing gap by framing the benefits of physical activity around things that are personally relevant on a daily basis. For example, two people may look and weigh the same, yet person A with high muscle mass in her legs only needs 40% of her strength to rise from a chair; person B with low muscle mass uses 70%. As muscle mass and strength continue to decline it takes a higher and higher % of strength to rise from a chair, and eventually even 100% of leg strength and 100% of arm strength isn`t getting her out of the chair. This session is a great combination of research and practical demonstrations and tools to trigger changes in physical activity attitudes and behaviors.
  • Creating a Personal Vitality Portfolio®This session asks participants to create a personal Vitality Portfolio® for lifelong well-being in the same way they would create a financial portfolio for lifelong financial independence. Namely – make a plan, balance assets, and make regular deposits into health. Kay will describe the wellness, core, and functional assets necessary for lifelong vitality and offer strategies to motivate regular action around vitality goals. She will also identify strategies to overcome challenges and move from merely intending to age well – into action with Vitality Portfolio® tools.