“Valuing Gray is about acknowledging the worth of our older adults and their contributions to society, bringing awareness to this underutilized resource, and making a commitment to be part of the solution.” ~Dr. Roger Landry

2018 Public Vote is now open:


What is the Valuing Gray Video Award? 
VG logoThe Valuing Gray Award recognizes organizations that develop systems for leveraging the value, skills, talents, wisdom, and experience of older adults to solve society’s challenges.

How do Organizations Apply for Eligibility?    Organizations will submit videos in addition to a short application to be eligible for the award. The public will have the opportunity to vote for their favorite videos on a social media platform. Submissions for the award are made with the understanding that they are to contribute to world change.

How do I Enter?
Watch for information about the 2019 contest.

2018 Valuing Gray Calendar:

  • Feb. 25, 2018: Finalists Announced!

  • March 1 – 16, 2018: Voting Open to Public

  • Lyceum 2018 (April 3 – 5): Winner Announced!