Salemtowne is a nonprofit life-plan community established in 1972 and currently resides on a 120-acre campus. It is made up of 73 Cottages, 56 Villas, 95 Apartments. It also offers a unique Towne Club option for their Navigation at Home service.

Salemtowne partnered with Masterpiece in June 2016 to differentiate themselves and implement easy-to-use programming that would save team members time, allowing more time to interact and engage with the community and their residents.