The Masterpiece Secret

Getting past the, “I’m not ready yet”

We’ve all heard it at some time. If you’re in any area of senior living you’ve heard it from an other- wise perfect prospect for moving into your community. Those in sales have felt it most acutely. After a veritable symphony of conversations, tours, calls, Q&A sessions, they arrive at a crescendo only to have it fizzle with the words “I’m not ready yet.” The words are a disappointment at least, a threat to your occupancy and bottom line at worst.

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